Train smarter. Rob's got your back.
Personal cycling coaching with a tailored plan every week — not an app full of loose graphs, but a real coach who watches along and adjusts.
Sign up for free — you only pay after Rob has approved your application.

A tailored plan every week
Rob builds your training week around your goal, your available time and your current form. No template — your schedule.
A coach who watches along
Your rides come in automatically from your bike computer. Rob sees your form and adjusts where needed.
No fuss, cancel monthly
€ 49 per month. You only pay after Rob has personally approved your application. Cancel any month.
How it works
Sign up for free
Create an account and tell us a bit about yourself: your experience, your time and your goal. Free and no strings attached.
Rob reviews your application
Rob speaks to every member personally before the start, so you know the coaching is a good fit.
Start your subscription
After approval you start your subscription (€ 49/month via iDEAL). No trial period, no small print.
Connect your bike computer and ride
Connect your Garmin or Wahoo; your rides flow in automatically. From now on you get your weekly plan and watch your form grow.

Your form, in plain language
Behind the scenes Rob looks at your power, heart rate and zones. You don't need to be a data expert — you see in plain language where you stand and what the week holds. The numbers are for Rob; the progress is for you.
What members say
“I've been riding for years, but only since Rob started coaching me do I actually train with direction. As a founder my time is scarce and my head is full — Rob turns that into a week that fits, instead of a plan I'll never stick to. He watches along, adjusts, and keeps me honest. And the cliché holds: what Rob says, goes. My form is better than ever, and riding is pure joy again.”
€ 49 / month
Personal guidance, a tailored plan every week. No trial period, cancel monthly.